Useful Terms
Paywall
A visual display that contains subscription options and in-app purchases. Design paywalls using AI in your Helium dashboard.
Workflow
A configuration that defines which paywall to show to a user, with options for targeting and experiments.
Trigger
An identifier used in your mobile app integration to determine which workflow to use when displaying a paywall. One workflow can have multiple triggers.
Targeting & Audiences
An “audience” is a segment of users that you define based on dimensions such as language, age, etc. Workflows can show different paywalls to different audiences.Your mobile app integration can define custom “user traits” for use in targeting.
Experiments
An experiment is an A/B/n test that allows you to compare paywall A versus paywall B for a specific audience.