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Forward Helium events

  1. Open Integrations > Analytics and select a provider.
  2. Name the integration, enter the requested credentials, and select Save Configuration.
  3. Complete a purchase. Find the test user’s events in your provider; batches can take a few minutes.
Helium forwards paywall views, purchase attempts, and successes server-to-server, with user, product, paywall, and experiment context. Event reference. In Mixpanel, build an experience_opened to purchase_succeeded funnel, grouped by experiment_chosen_variant_id.

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Match events to users

Use the same user ID in Helium and your provider. For anonymous users, pass the provider’s anonymous/device ID to Helium. Identity setup.

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Send conversions to Meta

Once Helium events arrive in your analytics provider, connect its outbound destination:
  • PostHog: open Data pipeline > Destinations > Meta Ads Conversions, add your Pixel ID and access token, then select your conversion events. Setup.
  • Amplitude: open Data > Catalog > Destinations > Meta Pixel, add your Pixel ID and access token, map events and user identifiers, then enable the sync. Setup.
  • Mixpanel: its Facebook Ads integration syncs cohorts for audience targeting, not purchase events. For conversion reporting, use your server or CDP’s Meta connection.
  • Statsig: enable an outgoing event webhook to your server or CDP, which maps the events to Meta’s Conversions API.
Map trial starts separately from paid purchases, include the destination’s required identifiers, and check a test conversion in Meta. Deduplicate if you also report the same event client-side.

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Other MMPs and renewals

Forward Helium’s purchase-success event through your existing MMP SDK or server integration. Client-side delivery requires the app to receive the result and doesn’t cover renewals. For renewals without an app open, connect billing-provider webhooks to your MMP through your backend or a supported service. Already using RevenueCat? Its MMP integrations are another option; follow the destination’s identifier and billing-source requirements. Other destinations? Contact Helium.