Build an App2Web Paywall

App2Web links an in-app paywall to a browser checkout. Start with a working IAP paywall and your web products synced to Helium.

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Adapt the in-app paywall

1. Duplicate your paywall. Offer web checkout and Continue in-app in a multi-step flow.
2. Add web products. Use iOS-only buckets for the IAP path; duplicate mixed-platform buckets if needed.
3. Set the web CTA to purchase the web product, not just select it or open a URL. Keep product selection separate from purchase.
4. Route Continue in-app to IAP. After opening web checkout, also move the in-app screen to IAP for users returning without purchasing.

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Link the hosted web paywall

1. Create and link the hosted paywall. Use your web provider’s products, with matching initial selections on both screens.
2. Match your IAP layout, leaving space for browser controls and disclosures. Use Back to dismiss; keep restore actions in-app.
3. Publish both paywalls. Target the in-app paywall to eligible users; hosted paywalls cannot be targeted or added to experiments directly.

Dismissing the hosted web paywall or completing a subscription returns the user to your app.

Design tips

• Keep the primary CTA in the same position across screens.
• Keep custom logic in-app; hosted paywalls have limited variable, payload, and localization support.
• Check names and pricing in the payment sheet.

Next: Go-live checklist / Evaluate your experiment.